Studies and Research
in the Events and Activities Sector
areStudies and Researchone of the main pillars of the work ofRuwad Association for Community Initiatives and Events; it is the tool that the association relies on to understand the reality of the events and exhibitions sector in Medina, identify opportunities and challenges, and build data-driven decisions, away from speculation and random practices.
Through this research path, the association aims to provide specialized knowledge to decision-makers, organizing entities, and entrepreneurs in the sector, contributing to the development of the events industry, enhancing its social and economic impact, and aligning it with the objectives of Saudi Vision 2030.
A structured scientific methodology aimed at collecting, analyzing, and interpreting data to discover patterns and relationships, measure impact, and support evidence-based decision-making in developing effective and sustainable community policies and programs.
Why does Ruwad Association care about studies and research?
The association pays special attention to studies and research for the following reasons:
A deep understanding of the reality of the sector in Medina
Monitoring existing events, attendance patterns, organizational challenges, and gaps in the quality of events.
Supporting planning and decision-making
Helping partner entities design events and programs based on facts and figures, not just impressions.
Measuring social and economic impact
Estimating the impact that events leave on the community, quality of life, and related economic sectors.
Building local knowledge content
Producing specialized references and guides that reflect the uniqueness of Medina and its developmental needs.
The reality of events and activities
A study reviewing the map of community events in recent years in Medina, their types, locations, target groups, along with an analysis of unmet needs and opportunities to develop new events that serve various segments of the community.
Visitor experience in open events
A field study measuring visitor satisfaction with open events in parks and public spaces, identifying strengths and areas for improvement in organization, services, supporting activities, and visual identity, to help organizers enhance the visitor experience in upcoming events.
The economic feasibility of seasonal events
Models of events capable of maximizing the economic benefit for the city, its residents, and entrepreneurs.
Organizer guide
Event, exhibition, and conference organizing companies in Medina
Fields of studies and research that the association focuses on
1. The reality of the events sector in Medina
Analysis of the current landscape of events, exhibitions, conferences, and community initiatives in the city: types of events, their seasons, organizing entities, target groups, and geographic concentration areas.
2. Visitor and participant experience in events
Field studies measuring the satisfaction of visitors and participants regarding events in terms of organization, content, accompanying services, accessibility, and overall atmosphere, aimed at improving the experience in upcoming events.
3. The community impact of events and initiatives
Analysis of the impact of events on the local community, such as: enhancing community participation, providing volunteering opportunities, supporting young talents, and revitalizing public spaces, parks, and recreational areas.
4. The economic feasibility of events and exhibitions
Studies evaluating the direct and indirect economic returns of events, such as: visitor traffic, spending in related sectors (hospitality, transportation, entertainment, trade), and returns for participating entities.
5. Skills and workforce mapping
Monitoring the jobs and skills required in the events industry (organization, operation, marketing, technology, content, protocol, etc.), and identifying the training gaps that the association can help fill through training programs and workshops.
6. Global Practices in Event Organization
Preparing reviews and comparative studies of the best global practices in organizing events, exhibitions, and conferences, and aligning them with the environment and uniqueness of Medina.
Studies and research... decisions based on data, not impressions.
We develop specialized studies in the events and exhibitions sector that help organizations understand reality, measure impact, and make more accurate and smarter decisions.
Partners and references
Together, we collaborate with leading organizations to create quality events and build a more sustainable and impactful future.
At the Ruwad Association, we consider studies and research the cornerstone of any decision we make in the events and exhibitions sector. A deep understanding of reality, based on reliable data, is the way to create more impactful and sustainable events in Medina.
Studies and research are not a luxury, but a practical tool we use to guide our partnerships and programs towards the best results. Through continuous analysis and evaluation, we ensure that every event or initiative we present adds real value to both the community and the sector.
The strength of the association lies in its ability to transform numbers and research results into tangible initiatives and programs. We ensure that every study is a starting point for new opportunities in training, organization, and empowering youth and event creators.
